======The next normal in construction: How disruption is reshaping the world's larget ecosystem======
This report analyzes the disruptive trends reshaping the construction industry and their impact on incumbents and new entrants.\\ 
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^  Quick Facts  ^^
|Report location:  |[[https://www.mckinsey.com/~/media/McKinsey/Industries/Capital%20Projects%20and%20Infrastructure/Our%20Insights/The%20next%20normal%20in%20construction/The-next-normal-in-construction.pdf|pdf]]   |
|Language:  |English  |
|Publisher:  |[[encyclopedia:mckinsey|McKinsey]]  |
|Publication date:  |June 1, 2020  |
|Authors:  |David Rockhill, Erik Sjödin, Gernot Strube, Jan Mischke, Jonas Biörck, Jose Luis Blanco, Maria João Ribeirinho, Rob Palter, Timmy Andersson  |
|Time horizon:  |2035    |
|Geographic focus:  |Global  |
|Page count:  |90  |

=====Methods=====
The research method included top-down reviews of industry dynamics, bottom-up analysis of company data, and executive surveys.\\ 
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=====Key Insights=====
The construction industry, encompassing real estate, infrastructure, and industrial structures, is undergoing significant disruption. This research examines the shifts in market characteristics, technological advancements, and the entry of new players that are transforming the industry's ecosystem. The report explores how these changes will affect the entire value chain, the risks for incumbents, and the opportunities for companies that adapt quickly. Using industry dynamics reviews, company data analysis, and executive surveys, the report provides strategic insights for executives to navigate the future landscape. The COVID-19 crisis is expected to accelerate these disruptions, making it crucial for companies to prepare for a fundamentally different industry structure.\\ 
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=====Additional Viewpoints=====
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~~DISCUSSION~~