====== The Passionates: Values and Emotions Will Shape the Future of Business ======
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Passionates care about multiple important global issues, and they care about all of them with equal intensity. Everything matters to them: themselves, other people, society as a whole, the planet. And while they currently make up only 20% of the general population, they’re likely to become more dominant over time. That makes them an increasingly influential market force to reckon with. 

^  Quick Facts  ^^
| Report location:  | https://www.sap.com/insights/research/social-impact-in-business.html  |
| Language:  | English  |
| Publisher:  | https://openforesighthub.org/doku.php?id=encyclopedia:sap |
|Publication date:  | 2021 |
| Authors:  | Dan Wellers, Fawn Fitter  |



=====Key Insights=====
  * An influential – and growing – market segment cares intensely about big issues in society, and they want the companies they buy from, work for, and respect to do the same 
  * Passionates believe in taking action to make the world a better place – and they expect business leaders to do the same. 
  * They expect you to act, and if they don’t approve of your efforts, their judgment is swift and unsparing.
  * What really stands out to Passionates, compared to everyone else, are the intrinsic characteristics of your company’s leaders.
  * We found Passionates among every generation, although the younger someone is, the more likely they are to be a Passionate.
=====Additional Viewpoints=====
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<span #categories_box> Categories:  {{tag>consumer values customer_experience employees}} </span>

~~DISCUSSION~~