This report explores the future of media consumption and its implications for marketers and the media industry by 2015.
(Generated with the help of GPT-4)
| Quick Facts | |
|---|---|
| Report location: | source |
| Language: | English |
| Publisher: |
Unilever |
| Authors: | Mark Potts, Peter Leimbach, Rob Master |
| Time horizon: | 2015 |
| Geographic focus: | Global |
The research method used is Scenario Planning, which combines known certainties with uncertain technological, social, economic, and regulatory factors to predict probable future realities and prepare strategic responses.
(Generated with the help of GPT-4)
The report, a collaboration between Unilever, ESPN, and Mindshare, employs Scenario Planning to predict how consumers will engage with media in 2015. It identifies certainties like increased bandwidth and uncertain trends like social networking's evolution. Four scenarios—Tons of Twitter, Portal of Me, Media Buffet, and Traditional New Media—depict varied futures of media access and consumer attention. Implications for content creation, data management, early media integration, and strategic partnerships are discussed, emphasizing the need for agility and consumer understanding in the media industry.
(Generated with the help of GPT-4)
Categories: 2010s time horizon | 2015 time horizon | English publication language | Global geographic scope | consumer attention | consumer engagement | content creation | data management | futures | leisure | media | media access | media consumption | scenario planning | social networking | strategic partnerships | technological innovation