Foresight Academy

Foresight Academy is a cross-industry platform for future-oriented work and customer foresight expertise. Researchers and strategists from brands across ten different industries collaborate on foresight projects to understand the forces shaping futures and how their customers will live in 10 years.

Foresight Academy is a founding partner of Open Foresight Hub.

Quick Facts
Website:	Foresight Academy
Headquarters:	Germany
Year Founded:	2018
Lead Agency:	gravity
Partner Brands:	adidas, Allianz, Audi, Deutsche Bank, Deutsche Telekom, E.ON. Ferrero, Hornbach, Infineon, McDonald's, Novartis, PepsiCo, Porsche, SAP, Sonova, Swiss Re

Methodology

Foresight Academy's methodology focuses on developing stories and visions of desirable futures. Their processes includes six iterative steps:

Scope
Scan
Hypothesize
Dialogue
Synthesize
Transfer

Interviewing Trend Receivers, individuals who perceive changes in a highly sensitive and differentiated manner, is a key step to pick up on weak signals that might be missed otherwise.

Speculative design is used to visualize research outcomes.