Generative AI for customer growth
The report explores how generative AI is transforming customer growth by enhancing productivity and closing the gap between brands and customers, emphasizing its potential to drive significant revenue increases and innovation across industries.
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| Quick Facts | |
|---|---|
| Report location: | source |
| Language: | English |
| Publication date: | March 25, 2024 |
| Publisher: | Accenture |
| Authors: | Gaurav Khetan, Guy Norwell, Helen Miller, James Temple, James Velasquez, Joshua Bellin, Konrad Suchecki, Nadia Malik, Rachel Jerome, Sanjiv Kumar Sharma, Jen Langusch |
| Geographic focus: | United States, United Kingdom, France, Germany |
Methods
The research utilized a survey of 1,000 global C-level executives and conducted 30 expert interviews with thought leaders, technology experts, policy specialists, and creative professionals to gather insights on the impact of generative AI on customer growth and productivity.
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Key Insights
The research highlights the transformative potential of generative AI in driving customer growth and productivity. Companies leveraging generative AI for customer-related initiatives can achieve 25% higher revenue over five years compared to those focusing solely on productivity. The report emphasizes the importance of treating generative AI as a catalyst for reinvention, impacting talent, processes, and organizational structures. It identifies five imperatives for successful reinvention: leading with value, developing a secure digital core, reinventing talent and ways of working, closing the gap on responsible AI, and driving continuous reinvention. The research is based on a survey of 1,000 global C-level executives and 30 expert interviews, revealing that 90% of companies expect generative AI to revolutionize their industry. The report also discusses the challenges of implementing generative AI, such as data privacy and unconscious bias, and highlights the importance of responsible AI practices. Accenture's own experience with generative AI demonstrates its potential to enhance marketing, sales, and customer service, driving innovation and creating authentic human connections.
(Generated with the help of GPT-4)
Additional Viewpoints
Categories: English publication language | 2024 publication year | France geographic scope | Germany geographic scope | United Kingdom geographic scope | United States geographic scope | customer growth | customer service | digital core | generative ai | innovation | marketing | productivity | responsible ai | sales | talent reinvention