The future of shopping and social commerce
This report explores the transformative potential of social commerce, which is expected to grow into a $1.2 trillion market by 2025, revolutionizing shopping by integrating it with social media platforms.
(Generated with the help of GPT-4)
| Quick Facts | |
|---|---|
| Report location: | source |
| Language: | English |
| Publisher: | Accenture |
| Publication date: | January 2, 2022 |
| Authors: | Karen Fang Grant, Kevin Collins, Laren Fang Grant, Laura McCracken, Oliver Wright, Robin Murdoch |
| Time horizon: | 2025 |
| Geographic focus: | Global, China, India, Brazil, United States |
| Page count: | na |
Methods
The research method involved analyzing current trends, market data, and consumer behavior related to social commerce. It also included examining case studies and examples of social commerce in action across different platforms and regions.
(Generated with the help of GPT-4)
Key Insights
Social commerce is rapidly changing the retail landscape, offering a more personalized and community-driven shopping experience. By 2025, it's projected to reach $1.2 trillion, driven by content, experiences, and networks on social platforms. This democratizes commerce, empowering individuals and small businesses to compete with established brands. The report examines the drivers, current state, and future implications of social commerce for various stakeholders.
(Generated with the help of GPT-4)
Additional Viewpoints
Categories: 2020s time horizon | 2022 publication year | 2025 time horizon | Brazil geographic scope | China geographic scope | English publication language | Global geographic scope | India geographic scope | United States geographic scope | augmented reality | brand competition | business experience | commerce | community engagement | consumer behavior | content | customer experience | digital platforms | influencer marketing | influencers | livestreaming | market growth | personalization | retail | small businesses | social commerce | virtual reality