Digitally-enabled automation and artificial intelligence: Shaping the future of work in Europe’s digital front-runners
This report examines the impact of digitally-enabled automation and artificial intelligence on the future of work in Europe's digital front-runners, focusing on nine Northern European countries. It explores how automation creates and displaces jobs, the need for new skill sets, and policy responses to ensure a smooth transition to a different skill structure in the future.
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| Quick Facts | |
|---|---|
| Report location: | source |
| Language: | English |
| Publisher: | McKinsey & Company |
| Authors: | Jacob Staun, Jens Riis Andersen, Martin Schultz-nielsen, Peter Aagaard, Thyge Enggaard, Jacques Bughin |
| Time horizon: | 2030 |
| Geographic focus: | Belgium, Denmark, Estonia, Finland, Ireland, Luxembourg, Netherlands, Norway, Sweden |
| Page count: | 72 pages |
Methods
The research method combines extensive primary research with secondary sources, leveraging an enterprise survey on technology integration and a McKinsey Global Institute model for identifying automation potential. Insights from experts across public, private, and social sectors, including contributions from Google, have informed the analysis.
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Key Insights
Digitally-enabled automation and artificial intelligence (AI) are transforming the workplace and the structure of jobs in Europe's digital front-runners—Belgium, Denmark, Estonia, Finland, Ireland, Luxembourg, Netherlands, Norway, and Sweden. These technologies promise significant benefits, including new jobs and increased productivity, but also pose challenges in managing the shift to a new economy. This report provides a long-term view of how automation and AI will shape the workplace, emphasizing the importance of training and education to adapt to a different skill structure in the future.
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Additional Viewpoints
Categories: 2030 time horizon | 2030s time horizon | Belgium geographic scope | Denmark geographic scope | English publication language | Estonia geographic scope | Finland geographic scope | Ireland geographic scope | Luxembourg geographic scope | Netherlands geographic scope | Norway geographic scope | Sweden geographic scope | artificial intelligence | automation | digital economy | digital futures | digital technology | education | employment | european future | future and emerging technologies | future of work | innovation | job creation | labor market | policy response | productivity | skills | technology