Future of Consumption in Fast-Growth Consumer Markets: ASEAN

This research leads to rich insights on ASEAN’s present and future outlook on consumption. The report highlights the most significant implications for businesses that aim to thrive in the ASEAN economies over the next decade. It

Developed in collaboration with Bain & Company, this report builds on in-depth consumer surveys conducted across over 1,740 households in 22 cities and towns in ASEAN, covering all key demographic segments. It also draws from over 35 in-depth interviews with private and public-sector leaders.

• A mix of quantitative and qualitative methods used

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