The Future of Media: A New Framework for Valuing Content
The report discusses the future of media and its value in the digital era, highlighting industry changes due to COVID-19.
(Generated with the help of GPT-4)
| Quick Facts | |
|---|---|
| Report location: | source |
| Language: | English |
| Publisher: | World Economic Forum |
| Time horizon: | 2019 - 2022 |
| Geographic focus: | Global |
Methods
The research method involved analyzing industry data, consumer behavior, and economic trends to forecast the media industry's future and its global GDP contribution. It also included creating a value map framework to assess the opportunities and risks for different roles within the media ecosystem.
(Generated with the help of GPT-4)
Key Insights
The World Economic Forum report presents a comprehensive analysis of the media industry's future, considering the impact of COVID-19. It examines the shift from traditional to digital media, the expected growth in global GDP contribution from the media sector, and the decrease in household expenditure on media and entertainment. The report explores the widening consumption gap between digital and traditional channels, with digital media, especially video and social media platforms, seeing increased usage. It also addresses the transformation across the media ecosystem, including changes in industry structure, user experience, monetization, and data practices. The paper introduces a value map to understand the roles and dynamics in content creation and distribution and discusses six implications for the media and entertainment industry.
(Generated with the help of GPT-4)
Additional Viewpoints
Categories: 2010s time horizon | 2019 time horizon | 2020s time horizon | 2022 time horizon | English publication language | Global geographic scope | covid-19 impact | data practices | digital channels | economic trends | industry transformation | media consumption | monetization | traditional channels | user experience | value map framework