Future of Consumption in Fast-Growth Consumer Markets: ASEAN
This research leads to rich insights on ASEAN’s present and future outlook on consumption. The report highlights the most significant implications for businesses that aim to thrive in the ASEAN economies over the next decade.
| Quick Facts | |
|---|---|
| Report location: | source |
| Language: | English |
| Publisher: | World Economic Forum |
| Authors: | Chloe Chuah, Edy Widjaja, Gerald Tan, Jeremy Jurgens, Laura Norrie, Mayuri Ghosh, Mengyi Wu, Mike Booker, Nader Elkhweet, Praneeth Yendamuri, Selina Ong, Winny Mulyasasmita, Zara Ingilizian |
| Time horizon: | 2030 |
| Geographic focus: | ASEAN |
| Page count: | 32 |
Methods
The research method involved analyzing proprietary consumer surveys, macroeconomic data, and conducting in-depth interviews with leaders across consumer businesses, policy, and civic organizations. It also included inputs from over 80 reports and databases on macro-economic and business data.
Developed in collaboration with Bain & Company, this report builds on in-depth consumer surveys conducted across over 1,740 households in 22 cities and towns in ASEAN, covering all key demographic segments. It also draws from over 35 in-depth interviews with private and public-sector leaders.
Key Insights
The report examines the ASEAN consumer landscape, projecting a doubling of consumer spending by 2030, driven by a booming middle class. It discusses eight consumption themes, including the blurring of premium and value shopping, digital ubiquity, and the importance of health and sustainability. The report also outlines business capabilities required for success and calls for action to address societal challenges.
(Generated with the help of GPT-4)
Additional Viewpoints
Categories: 2030 time horizon | 2030s time horizon | ASEAN geographic scope | English publication language | consumer spending | demographics | geopolitical shifts | premium shopping | retail omni-presence | sustainability | technology platforms | value shopping