Future of Consumption in Fast-Growth Consumer Markets: ASEAN

This report examines the future of consumption in ASEAN, highlighting the region's potential as a significant consumer market driven by demographic trends, rising incomes, geopolitical shifts, and digital advances.

(Generated with the help of GPT-4)

The research method involved proprietary consumer surveys across 1,740 households in 22 ASEAN cities and towns, covering key demographic segments. It also included over 35 in-depth interviews with private and public-sector leaders.

(Generated with the help of GPT-4)

The report explores the ASEAN consumer market's growth, driven by a burgeoning middle class and digital adoption. It discusses the doubling of consumer spending by 2030, the blurring of premium and value shopping, and the rise of digital ubiquity. It also covers technology's role in socioeconomic inclusion, local competitive dynamics, the expectation of retail omni-presence, the currency of convenience, and the non-negotiable nature of health and sustainability. The report outlines business capabilities needed for the future and calls to action for societal challenges, emphasizing the need for trade-friendly reforms, socio-economic inclusion, and infrastructure upgrades.

(Generated with the help of GPT-4)

Categories: Asean geographic scope | English publication language | asean socio-cultural community | business capabilities | consumption | convenience | digital adoption | food and nutrition | foreign affairs | global growth | growth | health and sustainability | international trade | local competition | middle-class boom | retail omni-presence | societal challenges | technology inclusion